Ever wonder how models maintain that effortless glow through back-to-back 14-hour shoots, constant makeup changes, and the harsh lights of fashion week? Here’s the thing, it’s not just good genes. It’s a strategic approach to skincare and makeup that puts skin health first while creating that camera-ready perfection we all admire.

In modeling, your skin isn’t just part of your look, it’s your entire foundation. Think about it like an artist’s canvas. The better the canvas, the more beautiful the final masterpiece. Models treat skincare like a non-negotiable investment because they understand something crucial: great makeup starts with great skin. When your base is healthy and glowing, everything else becomes easier.

We’ve gathered insider secrets from working models, makeup artists, and industry professionals to reveal the beauty routines that actually work when the pressure is on. Read below

1. The 48-Hour Pre-Shoot Protocol

Two days before any major shoot, most professional models follow what insiders call the “clean slate protocol.” It’s all about playing it safe and avoiding any nasty surprises. Victoria’s Secret model Jasmine Tookes puts it perfectly: “Two days before a big shoot, I strip everything back to basics. Just my gentle cleanser, a hydrating serum, SPF during the day, and a good moisturizer at night. No new products, no treatments, no risks.”

Here’s what the 48-hour rule looks like:

• Skip any facial extractions or aggressive treatments
• Stick to products you know and trust, no experimenting
• Drink water like it’s your job (at least 3 liters daily)
• Prioritize 8+ hours of sleep to banish under-eye puffiness
• Cut back on dairy and salt to prevent bloating and breakouts

It might sound restrictive, but think of it as insurance for your biggest moments.

2. The Daily Routine That Actually Works

Here’s what might surprise you, most successful models keep their daily routines incredibly simple. They’ve learned that consistency beats complexity every single time.

Morning routine (seriously, just 5 minutes):

• Start with a gentle cleanser. Models love CeraVe Hydrating Cleanser or Glossier’s Milky Jelly because they clean without stripping your skin’s natural moisture barrier.

• Next comes vitamin C serum. This isn’t just trendy skincare talk. Vitamin C genuinely protects your skin from environmental damage, whether that’s pollution on the street or harsh studio lights during a shoot,

• Follow with a lightweight moisturizer that absorbs quickly and plays well under makeup. You want something that hydrates without leaving you looking greasy on camera.

• Finally, SPF 30 or higher. Non-negotiable. Even for indoor shoots. Studio lights can be surprisingly damaging, and UV protection should be as automatic as brushing your teeth.

Evening routine (about 10 minutes of self-care):

• Double cleansing is where the magic happens. Start with an oil cleanser to dissolve makeup and sunscreen, then follow with a water-based cleanser to remove everything else. Your skin should feel clean but never tight or squeaky.

• Treatment time. This is where you can get a bit more targeted. Retinol 2-3 times per week if your skin can handle it, or niacinamide for sensitive skin types. Start slowly and listen to what your skin is telling you.

• Hydrating serum comes next. Hyaluronic acid is the industry standard because it can hold up to 1,000 times its weight in water. It’s like giving your skin a tall drink of water.

• Rich moisturizer for nighttime repair. Your skin does most of its healing while you sleep, so give it the tools it needs.

• Face oil only if your skin feels particularly dry. A few drops pressed gently into your skin can make all the difference for those with naturally dry complexions.

Makeup artist Hung Vanngo, who works with Selena Gomez and Anne Hathaway, puts it best: “The best makeup starts with healthy skin. I can always tell when a model has a solid skincare routine—the makeup just glides on and looks more natural.”

Remember, even models have bad skin days. The difference is they’ve learned to work with their skin rather than against it, building routines that support their natural beauty instead of covering it up.

Ready to start your own model-inspired routine? Share your skincare wins with us @modreps using #modelskinsecrets—we love seeing your glowing results!